CBS, Turner tout free March Madness hoops streaming to iOS devices

With the annual NCAA Men's Basketball Championship tournament slated to tip off on March 15, broadcast partners CBS Sports and Turner Sports will introduce a comprehensive, on-demand effort spanning across multiple digital platforms, including Apple's (NASDAQ:AAPL) iOS. NCAA March Madness on Demand, produced by Turner Sports Interactive, promises live streaming video of every game in the expanded 68-team tournament, which culminates in April 4's championship tilt in Houston. Content will be free across all screens.

March Madness apps for the iPhone, iPod touch and iPad will launch on Apple's App Store March 10, enabling consumers to stream hoops action via Wi-Fi or 3G. In addition to live video, the apps boast a customizable channel lineup feature, as well as live in-game stats (e.g., box scores, team leaders, scoring streaks, biggest lead and foul trouble). Coca-Cola will sponsor the NCAA March Madness Social Arena, enabling users to "like" teams in each round of a Facebook bracket, comment on games and rate highlights.

Beginning this year, CBS Sports and Turner Sports will broadcast every March Madness contest live and in its entirety across four national television networks: TBS, TNT, truTV and CBS. The NCAA will announce the tournament field March 13.

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