Cellpoint, EchoStar team for interactive racing content

Wireless product developer Cellpoint Mobile announced a joint venture with satellite TV provider EchoStar Communications to deliver a customized SMS solution via the DISH Network's new Racing Interactive TV platform. The Cellpoint solution will complement the Racing Interactive service's news, statistics, schedules and TV listings with a branded mobile content storefront integrated directly into EchoStar's iTV application, offering consumers downloads specific to the race they're currently viewing. Cellpoint will also deliver a turn-key mobile marketing and alert system enabling viewers to sign up for personalized Racing Interactive alerts.

"The value of an SMS component will immediately enable EchoStar and the DISH Racing Interactive brand to address the growing demand through mobile content services and messaging activities," Cellpoint's director of mobile entertainment James Schildknecht said in a prepared statement. "The branded nature of this service will also open the door for sponsors allowing individualized advertising messages to be sent user, or viewer, specific to loyal fans on racing related products."

For more on the Cellpoint SMS service:
- read this release

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