ChaCha debuts mobile advertising solution

Free mobile-answers service ChaCha announced the launch of its Rich SMS Advertising solution, promising brand marketers the tools to implement targeted, interactive campaigns reaching more than 1.7 million subscribers, 85 percent of them under the age of 25. According to ChaCha, its answer service has responded to close to 50 million text and voice queries since launching in January--initial ad insertion campaigns with Coca-Cola, McDonald's and other brands yielded response rates better than five percent, which the firm says surpasses rival solutions like SMS alerts and WAP banners.

ChaCha (named one of FierceWireless' Top Wireless Companies for 2008) suggests the Rich SMS Advertising solution can drive users online, to 800 numbers or to in-store destinations via call-through and click-through services--in addition, brands may tailor ads according to specific categories of questions (e.g., sports, music or politics) as well as by location, time of day or customer profile. ChaCha adds it can now serve more than 28 million impressions per month, with a month-over-month growth rate of 70 percent.

For more on ChaCha's Rich SMS Advertising solution:
- read this release