Charmin sponsors iPhone toilet finder app

Talk about your crappy iPhone applications: Proctor & Gamble's Charmin toilet paper brand will launch a global sponsorship for the SitOrSquat website and its accompanying iPhone and BlackBerry app, designed to identify the world's cleanest public restrooms for consumers who are on-the-go. (Perhaps I should rephrase that.) According to P&G, SitOrSquat for iPhone and BlackBerry is a Wiki for recording and accessing bathroom information, including data on where to find bathrooms, changing tables, handicap access and other amenities--users may add new content to the service and provide feedback on featured toilets. So far, SitOrSquat has compiled information on more than 52,000 toilets in 10 countries worldwide--in addition, more than 1,600 users have downloaded the app to their mobile device.

It probably goes without saying that the Charmin/SitOrSquat partnership marks the first time a toilet paper brand has teamed with a downloadable mobile application.

For more on the Charmin/SitOrSquat deal:
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