Chutes & Ladders: Fox names Mobizzo head

Fox Mobile has named former m-Qube VP of media Natalie Farsi as the SVP of Content and M-Commerce for its recently launched off-portal site Mobizzo. The position is a new one and testament to Fox's bullish push into the mobile space. Farsi is tasked with overseeing the portal, expanding its content offerings, making deals and partnerships, while overseeing content production, distribution and development. The hire also follows closely on the heels of the promotion of Mitch Feinman to SVP of Fox Mobile.

For more on Farsi's new position at Fox Mobile:
- see this press release