Cingular, Telemundo in content partnership

Cingular Wireless announced a partnership with Latino television broadcaster Telemundo that will integrate the carrier into the storyline of the network's popular original comedy "Seguro y Urgente" in exchange for exclusive series-themed content including ringtones, wallpapers and outtakes. "Seguro y Urgente" stars Miguel Varoni as a courier whose delivery assignments inevitably lead to chaos--his Cingular handset will now serve as his lifeline to family and friends.

The product integration agreement calls for "Seguro y Urgente" producers to film some scenes in Cingular retail outlets and include references to the carrier's services in the show's script. Varoni will also appear in Cingular commercials.

For more on the Cingular/Telemundo pact:
- read this release

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