Citi launches location-based mobile shopper app

Global financial services provider Citi introduced Citi Shopper, a location-based mobile application promising consumers local offers and deals, price comparisons and maps to nearby retailers. Powered by GPShopper's Slifter technology, Citi Shopper scours inventory information spanning 2 billion items across more than 1,000 retailers to find the best bargains in the user's vicinity, identifying where a product is available and offering instructions on how to get there. The app also reminds Citi cardholders of offers, rewards and benefits specific to their accounts.

Citi also announced the introduction of MasterCard PayPass stickers, which consumers can affix to the back of their mobile device to make contactless payments at roughly 230,000 merchants that accept PayPass transactions. Later this summer, Citi plans to roll out a PayPass locator application to search and map participating retailers.

For more on Citi Shopper:
-read this release

Related articles:
Citi, Obopay team for mobile money transfers
Juniper forecasts mobile payments to reach $630 billion by 2014