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Comcast planning multi-platform content service
Comcast acquired movie ticketing service Fandango, a move that will complement the cable provider's new Fancast service, which Comcast is touting as a one-stop programming resource spanning a range of platforms, including mobile. Financial terms of the deal were not disclosed, although analysts estimated the purchase price at $200 million.
Fancast, which has been in development for the past nine months, will enable Comcast subscribers to identify and access information on new films on multiple platforms--for example, consumers looking for screenings of the upcoming "Spider-Man 3" would receive movie times and locations as well as TV listings for other films in the franchise or other movies featuring "Spider-Man" star Tobey Maguire. Fancast will also pinpoint related mobile and Internet content. According to Comcast, subsequent iterations of the service will enable subscribers to remotely program their DVRs via mobile device.
For more on Fancast:
- read this Adweek article
Related article:
- Fandango teams with Cingular

