Cricket launches unlimited mobile music service

Leap Wireless' (NASDAQ:LEAP) prepaid Cricket Communications unit unveiled Muve Music, which the company touts as the first unlimited digital music service bundled with a new wireless rate plan. Launching in January 2011 in tandem with the new Samsung Suede touchscreen multimedia phone, Muve Music leverages a new SanDisk solution that enables DRM-free over-the-air downloads--content is stored and protected on a special flash memory card, which according to Cricket skirts conventional DRM requirements and translates to an improved user experience, enhanced handset performance and extended battery life.

Muve Music includes songs from all four major labels (Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music). Cricket notes that the Samsung Suede will ship with a dedicated music button enabling one-touch access to Muve content; in addition to full-track downloads, the solution also boasts unlimited ringtones and ringbacks. The Muve Music service is available as part of Cricket's $55 flat-rate monthly service package, which includes unlimited nationwide calling as well as unlimited messaging, mobile web access, data backup and video.

Cricket Communications now serves over 5 million customers in more than 30 states.

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