Crisp, Fandango team for 'G.I. Joe' mobile campaign
Mobile advertising solutions provider Crisp Wireless announced a partnership with digital movie ticket retailer Fandango to launch a new mobile advertising campaign touting Friday's release of Paramount Pictures' G.I. Joe: The Rise of Cobra. The campaign will target iPhone users and feature Fandango's first mobile homepage takeover ad unit, directing fans to play the Joe v. Cobra Challenge game for a chance to win $3,000. The Fandango mobile homepage will also information on the G.I. Joe film and offer ticket purchasing.
For more on the Crisp/Fandango deal:
- read this release