Crisp Wireless debuts mLogic MicroSite Builder

Mobile technology solutions and services provider Crisp Wireless announced the official launch of its mLogic MicroSite Builder tool, which promises publishers and advertising agencies the ability to more efficiently create robust mobile websites for advertisers. According to Crisp, all sites built via the MicroSite tool will benefit from its proprietary mLogic platform, which offers device detection and site optimization as well as reporting unique visitors, page views and opt-in data like e-mail addresses and phone numbers.

"With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources," said Crisp Wireless CEO Boris Fridman in a prepared statement.

For more on the MicroSite Builder tool:
- read this release

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- Hearst Magazines go mobile via Crisp
- Tribune Company goes wireless with Crisp