Crisp Wireless teams with Verve Wireless on local mobile ads

Mobile advertising firm Crisp Wireless announced a partnership with mobile publishing solutions provider Verve Wireless to deliver rich media ad options to local media outlets and newspapers. Verve will leverage the Crisp Mobile Ad Platform across its international network of over 700 newspaper publishers, including properties from Cox, Evening Post, Examiner.com, Freedom, McClatchy and Media General--ads will include interactive features like location awareness and click-to-call, optimized for smartphones and tablets including devices running Apple's iOS and Google's Android.

The Crisp Mobile Ad Platform enables campaign creation, management, tracking and measurement--rich media ad formats also include expandable, tap-to-video, interstitials with embedded video, and ads with social media capabilities. Crisp also offers Adhesion, a fixed placement ad technology that runs across mobile and desktop websites.

For more on the Crisp/Verve deal:
- read this release

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