DEALS: EA inks multi-platform licensing pact with Hasbro
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EA, Hasbro strike games deal
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DEALS |
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WHO |
WITH |
WHAT |
SCOOP |
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Electronic Arts |
Hasbro |
announced multi-platform licensing deal |
Videogame publisher Electronic Arts and toymaker Hasbro announced a multi-platform strategic licensing agreement to develop electronic versions of "Monopoly," "Scrabble" and other Hasbro board games and toys. |
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UpSNAP |
Mobile Greetings |
announced merger |
Mobile search and live mobile audio entertainment provider UpSNAP announced an agreement to merge with mobile media services platform developer Mobile Greetings. |
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Major League Baseball |
Research in Motion |
announced content distribution deal |
MLB Advanced Media, the interactive arm of Major League Baseball, announced an agreement with with Research in Motion to enable one-click MLB.com access for BlackBerry smartphone users. |
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Contec Innovations |
AdMob |
announced mobile advertising deal |
Mobile software and services provider Contec Innovations announced an agreement with mobile advertising marketplace AdMob to provide mobile ads for delivery via Contec's BUZmob publishing service. |
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