Def Jam content preloaded on Sony Ericsson phone

Device maker Sony Ericsson and European handset retail giant Carphone Warehouse announced a partnership with venerable hip hop and R&B label Def Jam Records to introduce the W910i Walkman, a limited-edition, white-and-gold mobile phone preloaded with video and audio content from artists including Mariah Carey, Rihanna and Nas. The W910i will be available exclusively from Carphone Warehouse's U.K. locations beginning Tuesday. "Joining our unique Def Jam artists with Sony Ericsson in this way allows us to reach a targeted audience in an interesting and relevant way, while at the same time entering a new, non-traditional music retail space to market our acts," said Kim de Ruiter, commercial and new business manager with Def Jam's British parent firm Mercury Music Group, in a prepared statement.

For more on the Sony Ericsson/Def Jam/Carphone Warehouse deal:
- read this mad.co.uk article

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