Digby rolls out location-based mobile marketing, commerce tools

Mobile commerce and engagement services provider Digby announced the launch of Localpoint, a new platform enabling brands to introduce location-based marketing, analytics and commerce solutions.

Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into mobile applications. Digby technology measures app engagement and shopping-oriented events including geo-fence entries/exits, store visits and UPC/QR Code scans, leveraging traffic and conversion data to help brands deliver targeted, real-time messages. Consumers can complete purchase transactions either in-app or in-store.

In addition to analytics tools, the Localpoint platform includes outreach services enabling brands to drive consumers to specific locations via regional or local promotions, as well as venue-based solutions that trigger promotional offers and messages on entry, exit or during a shopper's in-store visit. Localpoint can be added to an existing branded app via the Digby SDK or integrated into new, Digby-developed apps.

Digby boasts partnerships with more than 50 retailers, including Bed Bath and Beyond, Cabela's, Toys "R" Us, The Home Depot, Wet Seal, Brooks Brothers, Golfsmith and Orvis.

For more:
- read this release

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