Disney creates new multi-platform digital media group

The Walt Disney Company will combine its Walt Disney Internet group mobile and online gaming division with its Interactive Studios unit to create the Disney Interactive Media Group, a multi-platform effort that will "take advantage of rapid advancements in interactive digital media across all platforms as well as the convergence of connected console, Internet and mobile-based games," according to a leaked memo from Disney CEO Robert Iger. WDIG head Steve Wadsworth will lead the new division, which the Iger memo says "will have global responsibility for development and distribution of all Disney-branded interactive digital media and entertainment for all digital interactive platforms...The uniqueness of the Disney brand provides us an opportunity and an imperative to create a unified Disney-branded experience and community across all connected devices. Additionally, as console and handheld games become more connected to the Internet, and as Internet and mobile become increasingly robust destinations for games and a range of interactive entertainment, we are taking this opportunity to integrate these activities.

For more on the Disney Interactive Media Group:
- read this Develop article

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