Disney debuts ad-supported mobile portal

The Walt Disney Internet Group launched a new ad-supported mobile content portal, Disney.co.uk. The Mouse said the portal features Disney Arcade, which offers about 60 games, the majority of them free. Other dedicated areas of the site feature movies, music, TV and community features, with jump navigation enabling single-click movement between them. Besides an emphasis on popular Disney franchises including Hannah Montana and Pirates of the Caribbean, WDIG also promises a "distinct" editorial style, enabling users to build and interact with social communities and personalize the site. Disney said it is working with operators to make the portal accessible directly via their branded portals. "Disney is uniquely positioned to provide this type of service because our customers engage not only with our extensive range of entertainment experiences, but with our brand itself--which is trusted to deliver high quality family entertainment," said WDIG's senior VP and managing director for EMEA Cindy Rose in a prepared statement.

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