Disney introduces new mobile site

Two weeks after shuttering its Disney Mobile MVNO venture, the Walt Disney Internet Group announced the debut of a free, ad-supported mobile version of its Disney.com site--created by WDIG's mDisney unit, the site includes streaming video and audio clips, games, photos, movie showtimes, TV schedules, polls and quizzes, with additional interactive, personalized content on tap. "Through this new mobile web site, we provide consumers with anywhere, anytime access to Disney," said Walt Disney Internet Group executive vice president and general manager of North American mobile services Larry Shapiro. "The site builds on our multiplatform efforts, as it will eventually provide further integration with activities on Disney.com, including Disney.com XD and Disney's virtual worlds, and will provide a pathway for The Walt Disney Company's offline divisions to reach their consumers through mobile."

For more on Disney's new mobile site:
- read this release

Related articles:
On the Hot Seat with Disney's Larry Shapiro
Disney opens floodgates for content, goes D2C
Disney acquires Enorbus