Disney signs on with Softbank for Japanese MVNO

If at first you don't succeed: Weeks after announcing its pending exit from the U.S. MVNO market, The Walt Disney Co. said it will team with Japanese operator Softbank to launch a branded mobile service in the spring of 2008. The Japanese MVNO will feature Disney-branded handsets and animated content, with devices and services sold via Softbank stores--Softbank will also cover billing, customer service and related back-end requirements. Financial terms of the partnership were not disclosed.

For more on the Disney/Softbank deal:
- read this Wall Street Journal article

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