Distimo: All but 12 of top 100 global brands offer apps for Apple's iOS
Eighty-eight of the top 100 brands worldwide now offer at least one application for download via Apple's (NASDAQ:AAPL) App Store, according to new data issued by mobile analytics firm Distimo.
Among the top 100 brands identified in the Interbrand 2012 Best Global Brands report, Sony leads all rivals in terms of App Store presence, with 141 applications for iOS as of Sept. 2012. Disney follows at 139, trailed by Samsung Electronics at 117. Dell, Moet & Chandon, Budweiser, HSBC, Johnson & Johnson and Smirnoff, none of which had an App Store presence in Sept. 2011, have all rolled out iOS apps within the last year; major brands still without an App Store presence include Apple rivals Nokia (NYSE:NOK), Research In Motion (NASDAQ:RIMM) and Nintendo, as well as Gillette, KFC, Corona and Jack Daniels. "Reasons why these do not have apps in the App Store are less clear," Distimo notes.
Distimo: The graph reveals that being a valuable brand doesn't necessarily mean a top position in the App Store.
Apple, Disney, Facebook (NASDAQ:FB), Google (NASDAQ:GOOG) and eBay generated the most total downloads in the U.S. outpost of the App Store in September, Distimo reports. Google's YouTube app, released Sept. 12 after Apple eliminated native YouTube integration from the iOS platform, led all App Store downloads last month, followed by Apple's own Podcasts, Find My iPhone, Find My Friends and iTunes U.
Among branded apps developed as promotional tools, IKEA Catalog led all App Store downloads in September--according to Distimo, the IKEA app ranked number 32 in terms of downloads of all apps from top brands last month, yielding roughly 10 percent of the number of YouTube downloads. Apps from brands like Gap, Johnson & Johnson, Harley-Davidson and Pampers are almost always downloaded solely by U.S. consumers: GE scores highest on both on the brand value list and in terms of iOS downloads across different countries.
- read this Distimo report
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