Is drip-casting the future of mobile video delivery?
Mobile operators are exploring drip-casting--a process that sends multimedia content to devices at off-peak hours or by leveraging network routes with little traffic--as a potential solution to network overload concerns, Reuters reports. Verizon Wireless (NYSE:VZ) executive Shadman Zafar explains consumers would order a mobile video before they expect to watch it, enabling the carrier to gradually transmit the content to the subscriber's device with minimal impact on the network--in turn, carriers will offer so-called smart charging options that slash or even eliminate customer fees. "The idea would be that you don't get charged for certain data because the carrier would handle it differently," Zafar said. Article