eBay touts busiest mobile shopping day ever

Digital marketplace eBay reports that for the second year in a row, mobile shopping trends worldwide peaked on the second Sunday of December--a.k.a. "Mobile Sunday"--with mobile gross merchandise volume in the U.S. increasing 127 percent year-over-year to nearly $5 million. Mobile GMV worldwide grew 165 percent to $13 million, eBay adds. Mobile shopping in the U.S. peaked between the hours of 1:00 pm and 4:00 pm ET, averaging over 9,500 transactions per hour. The clothing and accessories category topped GMV sales in the U.S., followed by cars and trucks, jewelry and watches, sporting goods and auto parts. Broken down by number of transactions, clothing and accessories remained in the top spot, followed by collectibles, mobile phones and accessories, toys and sports memorabilia.

Earlier this month, eBay reported its mobile sales increased 146 percent year-over-year during Nov. 29's Cyber Monday shopping event--in addition, eBay's Black Friday sales in the U.S. across its suite of mobile applications almost doubled over the previous year. The company notes its worldwide mobile initiatives remain on track to generate more than $1.5 billion in sales this year, nearly triple the $600 million eBay reported in 2009. Since the introduction of eBay's first mobile application in July 2008, on-the-go consumers have bought or sold nearly 30 million items.

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