eBay's iPad, Android apps go global

Online marketplace eBay's popular iPad application is now available across Apple's 77 international App Store outlets, with versions translated into French, Italian, German and Spanish. According to eBay, the application--currently ranked No. 1 among Lifestyle app downloads for the iPad--enables users to browse more than 200 million real-time listings, promising a richer, more visually compelling user experience than conventional smartphone apps. eBay also touted the international expansion of its Android application, which is now available to consumers in Canada, Australia and the U.K.--the app features buyer alerts, daily deals, member messages, sharing functionality and payment tools.

In related news, eBay said its updated Selling application for Apple's iPhone now integrates technology acquired in late June with the digital e-commerce giant's purchase of startup Occipital, developer of the popular iPhone barcode-scanning application RedLaser. The Occupital solution combines computer vision algorithms with mobile devices to create a human-computer interface augmenting user vision--RedLaser, developed last year, enables consumers to scan barcodes to compare product prices and access related shopping information. eBay sellers in the U.S., U.K. and Germany can now create listings by scanning an item's barcode to access pricing trends, product details and similar items for sale.

eBay's mobile services yielded over $600 million in gross merchandise volume in 2009. The company said it is on pace to generate $1.5 billion in GMV via mobile commerce channels this year, adding more than half of its mobile sales originate from international purchases.

For more on eBay's app updates:
- read this release

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