Editor's Corner

FierceMobileContent is on the hunt for insightful, well-written guest opinions for our regular Friday Feature column. Something on your mind? Industry issues you want to get off your chest? We want to hear from you! Put together 600-800 words on your favorite topic, and we'll put it into rotation. Just e-mail me your submission at antony@fiercemarkets.com.  

WARNING: This isn't the place to pitch your product. We want to hear an argument related to an ongoing industry issue or trend. Anything submitted that smacks of self-serving promotion hits the circular file.

With that in mind, here's my rant for today...So the dotMobi domain name registration kicked off this week and they received close to 100,000 entries. I'm happy they're seeing some success, but I have to agree with the analysts who feel that this isn't even necessary.

I've gone on the record with my belief that mobile content can't be sold as a "different" channel than other digital platforms, with it's own rules and vocabulary. For the promise of mobile content to be realized, it must integrate better with other digital formats, like the Internet.

The dotMobi initiative poses the argument that the mobile Internet needs its own templates, domain extensions, etc. To me, this goes completely against the notion of integration and instead embraces the solo philosophy.

To be clear, I'm not knocking dotMobi's technology or system. I'm sure it works great and probably even results in better mobile Internet sites. It's the philosophy of separation I'm against. -Antony