Emotive lands record label financing

Media technology and services provider Emotive Communications announced a $7.7 million investment including contributions from Warner Music Group, the D.E. Shaw Group and Bertelsman Digital Media. Emotive's flagship product, the Push Ringer, effectively reverses the conventional ringtone model, enabling callers to push an outgoing ringtone to the receiving handset--the selected ringer, which may be delivered in audio, video, animation, avatar or flash file formats, may then be purchased by the caller for their own phone. Emotive launched the Push Ringer via Skype's VoIP network under the "Ringjacker" brand, and will introduce its mobile prototype next week at the IMS World Forum in Monaco. "Consumers are influenced by their peers," said Emotive CEO Anthony Stonefield in a prepared statement. "We are creating the ultimate 'word of mouth' network, literally by inserting music and video into the initiation of a phone call." - Jason

For more on the Emotive financing:
- read this release

Related article:
- BMI: Ringtone novelty phase fading out