Enpocket drives Hyundai mobile ad campaign

Mobile marketing solutions provider Enpocket announced an agreement with automaker Hyundai Motor America to create a mobile advertising program encompassing a multimedia mobile website, content downloads and text messaging. The campaign includes mobile banner ads promoting Hyundai properties, Hyundai-sponsored ringtones from emerging pop music acts, a text-to-vote campaign running during the annual South by Southwest music and arts festival and free content available via the Hyundai MySpace page.

"We researched the many mobile advertising options available to us and found that Enpocket could help us target and reach more people with high-quality mobile media," said Hyundai interactive marketing administrator Eric D'Ablaing in a prepared statement. "Enpocket was able to quickly deliver a complete mobile program for Hyundai that included cutting edge ad mechanics and complete campaign reporting."

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