Enpocket tries on deal with Style.com

Mobile marketing firm Enpocket announced an agreement with Style.com to power the publisher's mobile Web and mobile advertising efforts. The Style.com program--launched in conjunction with the annual industry event Fashion Week--includes mobile web content spotlighting fashion news and notes as well as interactive features like "Look of the Day," which enables readers to see what Style.com editors selected as the best looks emerging from the runways and vote for their favorites via SMS. Enpocket will serve mobile ads for Style.com, and the site will install a monthly sponsor for its mobile content. "Style.com's mobile application creates yet another touch point for our readers to enjoy our content and our advertisers to follow that devout reader," said CondéNet director of emerging technologies Carrie Seifer in a prepared statement.

For more on the Enpocket/Style.com deal:
-read this release

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