ESPN opens its mobile playbook

With ESPN poised to celebrate its 30th anniversary Sept. 7, the self-proclaimed Worldwide Leader in Sports is laying the groundwork for its next three decades, expanding its digital footprint across the Web and mobile channels as viewers embrace a more interactive, multi-platform fan experience.

"We've adopted a ‘best-screen-available' approach--we're trying to put our best product everywhere, wherever the sports fan is best served," said ESPN president George Bodenheimer during a media event last week at the sports programming giant's Bristol, Conn. headquarters. Click here for the rest of this article.