Facebook Comments expand to mobile websites

Facebook is rolling out a Comments Box plugin for mobile websites, making it easier for media sites to engage consumers on-the-go and giving users the flexibility to offer their perspectives on news wherever they read it.

The Comments Box leverages social signals to surface the highest quality comments for each user.

Over 400,000 websites have introduced the Facebook Comments social plugin, relying on the feature to improve reader interaction and drive traffic. The Comments Box leverages social signals to surface the highest quality comments for each user--comments are ordered to show users the most relevant comments from their friends and contacts, additionally spotlighting the most liked or active discussion threads. Comments marked as spam are hidden from view. The new plugin will automatically appear on the mobile version of sites incorporating the Comments Box, the social networking giant states.

Facebook now tops 800 million users worldwide, with more than 350 million users accessing the platform via mobile device each month. Nielsen reports that Facebook is now the most popular application across all mobile operating systems.

For more:
- read this Facebook + Media blog entry

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