Fan Text pitches minor-league mobile fan clubs

Wireless consumer relations and marketing firm Fan Text Mobile announced a partnership with professional baseball's Triple-A and Double-A leagues and their respective minor league teams to create a nationwide network of affinity-based mobile fan clubs. The agreement, which includes the International and Pacific Coast leagues of Triple-A baseball and the Eastern and Southern leagues of Double-A baseball, calls for Fan Text Mobile to provide teams with both ad-supported mobile fan clubs and enhanced premium services--fans will be encouraged to join via in-ballpark promotions between innings.

"The Triple-A and Double-A baseball leagues are the ideal forum for introducing affinity relationship services, and we look forward to the possibility of adding more teams in other leagues in the very near future," said Fan Text Mobile president and CEO Jack Cowie in a prepared statement. "Mobile marketing is a terrific way to reach consumers who have already demonstrated an affinity for baseball and a desire for information. We are enthused about transferring their excitement, loyalty and hunger for information to a mobile platform."

For more on the mobile fan clubs:
- read this release

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