Fearnet scares up multiplatform series

"Spider-Man" helmer Sam Raimi signed to produce the first two original series for Fearnet, the multiplatform horror venture launched in late 2006 by Sony, Comcast and Lionsgate. Raimi's Ghost House Pictures will produce "Devil's Trade," a seven-episode, ad-supported serial running between three and five minutes each week; Fearnet will make the show available via mobile handsets, on-demand cable and streaming Internet video. Fearnet also announced an advertising deal with Boost Mobile, agreeing to integrate the MVNO's service into the "Devil's Trade" narrative. Ghost House will also create a as-yet-untitled Fearnet series that will serve as a prequel to its upcoming Columbia Pictures feature release "30 Days of Night."

For more on Fearnet:
- read this Variety article