FEATURE: On the Hot Seat with Douglas Craig

Discovery Mobile's content can be found through a variety of channels. The firm's streaming video content can be found on Sprint and through MobiTV and its video-on-demand clips can be found on Alltel, Helio and Verizon Wireless. Discovery's Vice President of New Media Douglas Craig recently talked with FierceMobileContent Editor-in-Chief Sue Marek about repurposed vs. original content, consumer mobile video viewing habits and the business model for this innovative form of entertainment.

FierceMobileContent: Mobile virtual network operator Amp'd Mobile recently filed for bankruptcy and sold its assets to Prexar Mobile. Amp'd offered Discovery Mobile content to its subscribers. Is this a big loss for Discovery?

Craig: It's a short-term issue for us. We would have liked to see Amp'd succeed. As an industry, we learned a lot about what they went through. We're still bullish on mobile and we still think the growth is there. We look at this as a short-term loss. We are confident we will make up for it.

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