FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceEnterpriseCommunicationsFierceIPTVFierceTelecomFierceOnlineVideoFierceCable

Free Newsletter

About | View Sample | Privacy
Related Topics >> Metrics | M-payments | M-Commerce

Financial execs survey: Mobile payments going mainstream by 2015

Tools

More than three quarters of executives across the financial services, technology, telecommunications and retail industries believe mobile payments and banking transactions will achieve widespread mainstream consumer adoption within four years, according to a new global survey conducted by advisory services firm KPMG International.

Eighty-three percent of the 1,000 execs surveyed by KPMG anticipate mobile payments will go mainstream by 2015, compared to 9 percent of respondents who feel m-payments are mainstream today. Moreover, 46 percent of execs believe mobile payments will be mainstream within two years.

Seventy-two percent of respondents believe mobile payments are now or will be reasonably important in the future, citing specialist online systems (e.g., PayPal and Google [NASDAQ:GOOG] Checkout) as the leading payment method and m-banking and Near Field Communications-based contactless transactions also significantly gaining traction.  Fifty-eight percent told KPMG they already have a mobile payments strategy in place.

KPMG notes that executives in the U.S. and abroad view security as the biggest challenge to developing mobile payments strategies. Technology and consumer adoption follow at a distant second, trailed by privacy.

For more:
- read this release

Related articles:
Forecast: Mobile payments market to reach $670B by 2015
PayPal forecasts mobile payments to reach $3B in 2011
Forecast: Contactless payments to reach $50B worldwide by 2014
Google takes command of m-commerce race with digital wallet launch
Square processing $3M in mobile payments every day


SHARE
WITH:
Email Twitter Facebook LinkedIn StumbleUpon
Get Your FREE FierceMobileContent Email Newsletter:


More stories about M-Commerce   Metrics   M-payments