Finding mobile marketing magic

Mobile marketing is so new that the few pioneers trying it are just throwing what they can against the wall and seeing what sticks. However, we never hear what the results are. If the campaign fails, nobody wants to publicize it. If it succeeds, the brand doesn't want to let its competitors in on the secret sauce. But Enpocket CEO Mike Baker is sharing some of the wisdom, citing case studies from such brands as Pepsi, Panasonic and Samsung. Among the highlights:

• certain MMS campaigns have seen 20 percent response rates.
• WAP banner ads in the U.S. average 3-5 percent.
• SMS text campaigns generally get between 1-5 percent response rates, with certain "compelling programs" reaching 10 percent.

For more details:
- take a look at the article in iMedia Connection here