Five campaigns changing the game of mobile advertising

Mobile marketing and advertising efforts are quickly catching up to their digital counterparts. A study of over 3 million respondents conducted by digital marketing firm 360i found that mobile campaigns impacted consumers more than traditional online campaigns in brand awareness, advertising awareness, message association, brand favorability and purchase intent. In addition, the study found that mobile is more effective than digital advertising, especially in verticals like retail, technology and entertainment. FierceMobileContent takes a look at five of the best recent mobile advertising campaigns and examines how they are changing the game of the industry. Special Report