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FLO-EV targets international mobile TV providers
BARCELONA, Spain--Qualcomm announced the release of FLO-EV, a new version of its FLO mobile broadcast solution targeting international markets making its debut here at the 2010 Mobile World Congress event. FLO-EV boasts a series of enhancements over the original FLO Rev. A air interface, most notably a 3 to 5 dB improvement in performance with the same spectral efficiency--according to Qualcomm, that translates to network operating cost reductions between 30 percent and 50 percent. The wireless solutions provider notes that in addition to new mobile TV network launches, FLO-EV also can increase the channel capacity of a FLO Rev. A network by 50 percent or more, using existing transmit sites with no increase in radiated power.
For more on FLO-EV:
- read this release
Related articles:
FLO TV kicks off Super Bowl advertising campaign
AT&T trims FLO TV pricing to $10 a month
FLO TV debuts dedicated handheld device
Comments
It is noteworthy that FLO air specifications Rev A already provide a significant advantage in C/N over its competitor DVB-H owing to a superior error coding scheme and layered modulation. The layered modulation scheme provides an advantage of 4.3 dB in C/N as compared to non-layered technologies. This translates into a C/N advantage of 7-9 dB for FLO-EV over competing technologies. The FLO air interface which is "streams based" is also more efficient in allocation of resources to mobile TV channels and provide a very effective statistical multiplexing, again lacking in DVB-H, where special techniques are required to obtain the same result.
It is significant to note that the mediaFLO technology has also been approved for use in Japan earlier driven by only ISDB-T ( one seg broadcasting). Japan is the largest mobile TV market in the world with over 80 million ISDB enabled handsets shipped. Many countries in South America also follow the ISDB standard.
With FLO TV being available countrywide in the United States and a range of receivers being available ( See FLO TV receivers), this translates into an advantage for this technology for Pay mobile TV services
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