FLO TV kicks off Super Bowl advertising campaign

Qualcomm's FLO TV mobile broadcast subsidiary announced it will launch a Super Bowl advertising campaign with three different spots touting its mobile TV products and services. FLO TV will air two of the commercials during Super Bowl XLIV, airing Sunday on CBS--the first of the spots will pair venerable rockers The Who with Black Eyed Peas frontman will.i.am to reinterpret the Who anthem "My Generation," while the other will spotlight CBS Sports commentator Jim Nantz. A third promo, slated to air prior to kickoff, will feature Nantz alongside CBS Sports studio host James Brown. The ads were produced by Magner Sanborn and Agency 3.0.

For more on the FLO TV campaign:
- read this release

Related articles:
AT&T trims FLO TV pricing to $10 a month
FLO TV debuts dedicated handheld device