FlyCast opens mobile platform to content providers

Mobile broadcasting service FlyCast announced the launch of its ADapt Platform, promising desktop websites and content owners a suite of tools to enable mobile broadcasting and audio/video application distribution across smartphone app stores including Apple's App Store, Android Market and BlackBerry App World. According to FlyCast, ADapt--for Application Development and Deployment--easily migrates existing content to the mobile platform, including a series of monetization options including ad insertion, feature up-sell and premium content offerings. ADapt supports most audio and video streaming formats and includes a content transcoder to guarantee device compatibility--FlyCast is targeting the solution to terrestrial broadcasters and webcasters, sports organizations, record labels and artists, and film and video companies, among other verticals. In addition, ADapt promises advertisers and brands targeted messaging criteria to reach consumers according to age, gender, location, preferences and device type, as well as formats including display ads, banner audio pre-rolls, interstitials and video spots. 

For more on ADapt:
- read this release