Flycell debuts charity ringtone

Mobile and online media company Flycell announced it will support the Stand Up to Cancer initiative by donating $1 for each download of a benefit ringtone based on the all-star charity song "Just Stand Up!" The ringtone, which follows on the heels of the Stand Up to Cancer fundraising event (broadcast simultaneously on ABC, CBS and NBC on Sept. 5), contains a segment of "Just Stand Up!," produced by L.A. Reid and Kenny "Babyface" Edmonds and featuring vocal contributions from artists including Mariah Carey, Beyonce, Mary J. Blige, Sheryl Crow and Melissa Ethridge. Flycell subscribers can download the benefit ringtone as part of their monthly ringtone subscription, and the firm will give $1 of the proceeds to the Stand Up to Cancer campaign. Stand Up to Cancer was founded by media, entertainment and philanthropic leaders to raise funds to benefit cancer research and introduce new therapies to patients

For more on the Flycell ringtone:
- read this release

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