Forecast: Messaging continues dominance into 2011

A new JupiterResearch report forecasts messaging will remain the predominant mobile phone data service into 2011, despite the growth of mobile content and infotainment applications. According to Jupiter, 72 percent of European operator services revenues in 2011 will derive from messaging, with growth in MMS, e-mail and instant messaging offsetting declining SMS revenues. Total mobile content, services and messaging revenues will increase from €2.2 billion in 2006 to €7.9 billion in 2011, with infotainment apps like video/TV, gaming and music outpacing personalization revenues by a margin of nearly three to one.

"Mobile operators and new entrants in the mobile space must leverage the peer-to-peer nature of a personal communications platform to create a new form of content creation and consumption," JupiterResearch mobile analyst Thomas Husson said in a prepared statement. "Entertainment will strongly differ on the 3rd screen and remains to be invented, bearing in mind that consumers' demand is still skewed toward younger demographics."

For more on the Jupiter report:
- read this release