Forecast: Mobile adult content to $3.3B by 2011

A new Juniper Research study forecasts the mobile adult content market will grow from $1.4 billion in 2006 to over $3.3 billion by 2011. According to Juniper, adult content will generate $14.5 billion in revenues during the projected 2006-2011 timeframe. Europe looms as the most lucrative regional market, contributing 39 percent of revenues, followed by Asia Pacific at 33 percent. By 2011, video will account for over 70 percent of adult content revenues.

"Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV, etc. There is no reason why the mobile channel should not be equally profitable for adult content industry players," said Juniper research director Bruce Gibson in a prepared statement. "The mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences. Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and 'softer' end of the adult market--lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill, etc. Not the hardcore stuff." 

For more on the Juniper forecast:
- read this release

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