Forecast: Mobile social networking to $29B by 2012
By the end of 2007, the mobile social networking population exceeded 50 million--roughly 2.3 percent of total global mobile subscribers--according to a new report issued by market research firm Informa. The study says mobile social networking revenues are surging, generating $1.5 billion in 2006 and more than twice that in 2007; Informa forecasts that social networking will yield revenues of at least $29 billion by 2012, with growth accelerating to as much as $52 billion depending on mobile network operator policies and user interests. Informa adds that by that time, mobile social networking will penetrate between 12.5 percent and 23 percent of the overall mobile population.
For more on the Informa forecast:
- read this IntoMobile article
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