Forecast: Mobile TV/VOD to reach $18B by 2010

A new study issued by research firm Understanding & Solutions anticipates mobile television and video on demand revenues will increase 800 percent between 2006 and 2010, yielding global revenues of $18 billion by the beginning of the next decade. Of that amount, mobile TV profits will exceed mobile VOD by a margin of nearly four to one, generating roughly $14.3 billion and $3.7 billion respectively.

"Whereas digital TV is all about choice, mobile TV is about favorites and performs well when it's addressing local and national tastes," Understanding & Solutions consultant David Sidebottom said in a prepared statement. "'Dip in, dip out' and short-form are important mobile content attributes, and much mobile TV usage will be competing with mobile games, web content and podcasting."

According to Understanding & Solutions, DVB-H will emerge as the dominant mobile video solution thanks to its robust error correction, power efficiencies and capacity to carry up to 80 channels.

For more on the mobile TV report:
- read this release

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