Foursquare teams with Endemol to develop TV series

Location-based mobile social network foursquare will partner with international television production and distribution company Endemol to develop a TV series based on the foursquare smartphone application, which enables users check in at local venues on their device, earning points and virtual laurels for visiting establishments on a regular basis. Details on the series are scarce, but Endemol--best known for reality programming franchises like Big Brother, Deal or No Deal and Fear Factor--promises an "original format" incorporating the foursquare check-in model.

Launched in March 2009, foursquare now boasts close to 5 million users worldwide, with check-ins averaging 1.5 million a day. The foursquare app spans device platforms including iPhone, Android, BlackBerry, webOS and Windows Mobile. In late June, foursquare closed a Series B venture financing round valued at $20 million and led by Union Square Ventures, O'Reilly AlphaTech Ventures and Andreessen Horowitz.

For more:
- read this WorldScreen.com article

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