Fox International Channels license made-for-mobile 'Cell'

Fox International Channels announced an agreement to acquire television production giant Endemol's made-for-mobile video thriller Cell for distribution as its first online-only property. Cell--produced by Endemol in association with mobile media publisher Mobstar Media--premiered in December on British mobile operator O2, and later aired on the Sony-owned website crackle.com. Fox International Channels, a division of News Corp, will launch a dedicated Cell website in October to broadcast the program across its global online network--Fox will promote the series across multiple digital properties, and said it will seek global, regional and national sponsors.

For more on the Fox International/Endemol deal:
- read this BrandRepublic article

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