Fox Mobile inks search deal with MCN

Search management and merchandising solutions provider Mobile Content Networks announced an agreement with mobile entertainment provider Fox Mobile Group to deploy its MCN allwords search programs across Fox's Jamba and Jamster content sites in multiple markets worldwide. MCN allwords offers a performance-based PPC vertical paid search program optimized for mobile content providers selling premium content in categories like music, images, games, video and shopping.

According to Fox Mobile, the partnership promises to accelerate its efforts to contextually integrate mobile content consumer browsing and search activities. Per terms of the deal, MCN will initially launch with the search results of carriers in Thailand and Sweden, and will later expand to other international regions. Fox Mobile presently offers services in 38 countries on six continents and in more than 20 languages.

For more on the Fox Mobile/MCN deal:
- read this release

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