Foxwoods Casino wagers on branded iPhone app

Connecticut's Foxwoods Resort Casino, the largest casino in North America, announced the launch of a branded iPhone application enabling consumers to try their luck at a series of virtual games. Touted by Foxwoods as the first-ever branded gaming app for a resort casino, the free iPhone app--developed in conjunction with marketing and development firms Mullen and Aurnhammer--offers users "play money" to wager on Foxwoods-themed games of chance, including table tutorials. The application also offers users access into a virtual "velvet rope club" promising dedicated concierge service, including direct and expedited access to Foxwoods representatives who can answer any questions and help book rooms, appointments and services. In addition, the Foxwoods app features virtual property tours including visits to hotel rooms, restaurants, retail shops and spas.

Owned by the Mashantucket Pequot Tribal Nation, Foxwoods features six casinos with more than 7,200 slots, 380 table games, a WPT World Poker Room and High Stakes Bingo and Ultimate Race Book as well as 1,416 guest rooms and two 18-hole championship golf courses.

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