Frengo flirts with Facebook for mobile dating

Mobile social networking provider Frengo announced the launch of Flirtable Mobile, a dating service optimized for social networking site Facebook's mobile Toolkit. Flirtable Mobile enables subscribers to review profile pictures, initiate private one-on-one conversations, send gifts and receive alerts for upcoming social events via handset--soft-launched on Facebook a month ago, Flirtable has attracted over 2 million users and over 10 million page views each day, Frengo said, and is now the site's top independent mobile application.

"People pay more than $30 per month in subscription fees using traditional dating services to look at profiles and be introduced to new people. Now, people can easily browse through millions of profiles online, filtered for their preference, initiate conversations and escalate the relationship if they choose--all for free," said Frengo CEO Mahi de Silva in a prepared statement. "The mobile aspect brings a whole new level of convenience and fun, making it easy for people to be in touch in ways that were just not possible before."

For more on Flirtable Mobile:
- read this release

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