Germany's mobile service guidelines

Germany has introduced a code of practice for value added services that include text messages, MMS and online value-added services. The aim is to "promote consumer protection" while "enabling price and product portfolio transparency." Here are a few of the guidelines:

• Double opt-in or the handshake procedure for subscription services.
• Standard key words for starting and stopping a service: START, GO, YES and OK for subscribing and STOP for unsubscribing.
• Price transparency requires operators to specify price for premium SMS/MMS services up to two decimal places. Operators must also display it directly next to the shortcode number.
• Users can unsubscribe at any time.
• Operators will send out a bill warning when a user exceeds €50 in a month.

For more of the mobile marketing guidelines:
- read this article from Noticias.info