Global Mobile files interactive ad patents

Data delivery service developer Global Mobile Technologies announced patent filings for its Push-It platform, which enables real-time delivery of user-requested interactive advertising content to mobile phones. According to Global Mobile Technologies, Push-It translates web advertising into mobile-ready formats with click-through and call-through capabilities, effectively enabling content providers to deliver any text, image, music or video with embedded advertising to handsets while eliminating conventional mobile web navigation.

"Push-It solves the problem of delivering rich, interactive advertising to any mobile device, while allowing content owners to maintain control over the look and feel of messaging," said Global Mobile Technologies CEO Jeff Harrison in a prepared statement. "We are introducing another dimension and value to the previously limited reach of mobile phone marketing."

Global Mobile Technologies is currently previewing the Push-It platform for advertisers and content providers, with full-scale rollout scheduled for Q3 of 2007. Might FierceMobileContent suggest Salt 'N Pepa as celebrity spokespersons?

For more on Push-It:
- read this release